Samsung 98 Inch Class The Frame LS03HE QLED 4K Vision AI Smart TV 2026 | Glare Free | Art Mode | Motion Xcelerator 144Hz | HDR 10+ | QA98LS03HEUXZN-N

This large-screen lifestyle television is designed to function both as a premium 4K smart TV and as a framed display that blends into interior décor. It combines a picture-frame inspired design with advanced QLED technology to deliver detailed images suitable for movies, TV shows, artwork, and ambient content in living rooms or open-plan spaces. The display features 4K Ultra HD resolution with Neo Quantum HDR and Quantum Matrix Technology Slim, supported by the NQ4 AI Gen2 processor for optimized picture quality. AI-powered picture and motion enhancements, including AI Optimized and AI Customization modes, AI Motion Enhancer Pro, and Auto HDR Remastering Pro, work together to refine contrast, clarity, and motion handling. The glare-free screen and wide viewing angle help maintain visibility and color consistency in bright rooms. Audio performance is supported by Dolby Atmos, Object Tracking Sound, and Adaptive Sound Pro, delivering more immersive sound that follows on-screen action. Q-Symphony allows the TV speakers to work in coordination with compatible Samsung soundbars, while features such as Active Voice Amplifier Pro and AI Sound Controller Pro help maintain dialogue clarity in varied listening environments. As a smart TV, the set runs on Tizen and integrates Samsung Vision AI, Bixby, and built-in Alexa for voice control and content navigation. Connectivity options include multiple HDMI ports with support for 4K at high refresh rates, USB-A and USB-C ports, Wi-Fi 6E, Bluetooth 5.3, and a Wireless One Connect box that centralizes connections to reduce visible cabling. Gaming-focused features such as 144 Hz refresh rate support, VRR, FreeSync Premium Pro, Game Bar, and AI Gaming Optimizer are designed to provide responsive performance for modern consoles and PCs. In everyday use, the television supports Art Mode and access to the Samsung Art Store, enabling display of curated artworks or personal photos when not actively watching content. Smart features such as Multi-View, Apple AirPlay, Google Cast, and SmartThings integration support flexible use across streaming, screen mirroring, and connected home scenarios. The slim frame design, customizable bezels, and included wall-mounting options make the TV suitable for households seeking a screen that can serve as both a central entertainment display and a decorative element. With its combination of QLED picture quality, advanced audio processing, and comprehensive smart platform, this frame-style TV is positioned as a versatile option for users who value both visual performance and integration with modern connected home ecosystems.