Samsung 50 inch Life Style Serif | 4K QLED Smart TV | QA50LS01TAUXZN | White Color

Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.

NFC on TV
When you need some music, just connect and enjoy your view.

See the world in QLED Technology - Color Volume 100% & HDR 10+
Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

Fits perfectly wherever you put it - An eye-catcher for sure with 'I' Shaped Design
The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

Exclusive patterns
Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us--a beautiful leaf and a textured fabric—and with various colors options to match your mood.

Enjoy every moment with The Serif - Ambient Mode +
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you like.

Set the mood with your voice  | Fit the mood toyour schedule | Expand your life with seamless connections

Mirrors all your experiences
All your devices, connected in seconds and in simpler way.

All it takes is a tap - Tap View
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.

The multi-tasking helps too - Multi View
Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.